|
|||||
|
Case
Study #5
|
|||||
|
Sales Force Automation |
![]() |
||
| Company Profile | |
|
BT Rolatruc is one of the UK's leading suppliers of material handling equipment, with over 700 staff operating from seven regional centres they offer a complete range of warehouse and counter balance trucks and associated services. The company is part of the Swedish BT Industries group, which has manufacturing plants in Sweden and the US, with a world wide distribution network, including twelve European sales companies. The BT group recently joined forces with Toyota to form the world's largest industrial truck company. BT Rolatruc prides itself on its reputation for complete customer solutions. Many of it's customers are in retail and distribution and include Safeway, Sainsbury, MFI, Tibbet and Britten, Wincanton and Hays Logistics. The majority of equipment supplied by BT Rolatruc is based upon the Company¹s "Genuine Long-term Rental" plans. Differing from other rental/lease plans, Genuine Long-term Rental from BT does not involve the customer having to arrange finance through a bank or similar finance company. |
| Business Requirements |
| |
| |
| |
| |
| |
| |
| |
| They then used to look these factors up in paper documents and manually calculate a base cost, which was then open to negotiation with the client. As the overall cost contained elements from different departments the salesman had to refer back to Service and Finance to agree their rates (eg whether Service would accept a 5 years service contract for 3 xyz trucks working 3,500 hours in a double shift pattern in a cold store with an uneven concrete floor at a cost of £x per week). Once these were agreed the salesman would go back to the client, present the revised total and hope that this would be accepted, otherwise the whole cycle had to be gone through again. This system suffered from a number of problems. |
| |
| |
| |
| |
| What was needed was a solution to overcome as many of these problems as possible given reasonable costs and timescales. The solution also had to be quick and easy to use; although all of the sales force were equipped with laptops many of them were not particularly computer literate. |
| Our Solution | |
|
We started by creating a series of some 30 different look-up tables which are used to hold details of all of the rates for every situation. A laptop application was then developed based around a Visual Basic client and a SQL Server Desktop Engine. This application includes a single screen for entering and calculating costs and a slider bar allowing the salesman to adjust the level of discount given. This causes the end result to be recalculated based upon values taken from the 30 look-up tables. The laptop application is completely stand-alone and is normally operated without any external connection. However, details of the calculations have to be sent back to base. Updates to the base lookup tables also need to be sent to the salesman. These
are both achieved using bi-directional SQL Server merge replication. Every day
or so the salesmen dial in and press a button on the Sales Calculator to
synchronise the data between their laptop and the central SQL Server database.
Under some circumstances, such as a level of discount greater than the
salesman's authority level or a particularly severe set of environmental
conditions, the figures may need to be referred back to the office. This is
again achieved via the synchronisation mechanism. At the same time an e-mail is
automatically sent warning the relevant person (for example the salesman's boss
or the Service Manager) that a calculation needs their intervention and asking
them to check the figures on the central database, agree or modify them and
then to authorise or reject the calculation. The new figures are then
transmitted back to the salesman on the next synchronisation.
|
| Technology used : |
| |
| |
| |
| |
| |
| |
| |
|
Copyright ©2002, Aldex Software Ltd. |